Zsófia Bauer, Head of Research at Ynsight Research
Sun, Apr 18
|Online event
The event will be in English. 🇺🇸


Time & Location
Apr 18, 2021, 3:00 PM EDT
Online event
About the Event
A Career in Social Media and Entrepreneurship
When we think about pursuing a career in social media, we usually think about becoming a Social Media Strategist or a Social Media Manager. But there is another, if not more exciting, field that has been more and more popular in the last decade: the field of social media analytics that is specializing in monitoring and analyzing user engagement, website traffic, and social media trends—among many others.
Zsófia Bauer, a doctoral fellow at Corvinus University, Budapest, has a special career path to share. She and her team were among the first who started to work with the so-called netnography methodology in Hungary. Netnography is an online research method—a method of social media analysis—that originates in ethnography: its aim is to understand online human behavior without the potentially disruptive presence of the researcher.
Zsófia has been working with netnography for more than 10 years…