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Zsófia Bauer, Head of Research at Ynsight Research

Sun, Apr 18

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Online event

The event will be in English. 🇺🇸

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Zsófia Bauer, Head of Research at Ynsight Research
Zsófia Bauer, Head of Research at Ynsight Research

Time & Location

Apr 18, 2021, 3:00 PM EDT

Online event

About the Event

A Career in Social Media and Entrepreneurship 

When we think about pursuing a career in social media, we usually think about becoming a Social Media Strategist or a Social Media Manager. But there is another, if not more exciting, field that has been more and more popular in the last decade: the field of social media analytics that is specializing in monitoring and analyzing user engagement, website traffic, and social media trends—among many others.

Zsófia Bauer, a doctoral fellow at Corvinus University, Budapest, has a special career path to share. She and her team were among the first who started to work with the so-called netnography methodology in Hungary. Netnography is an online research method—a method of social media analysis—that originates in ethnography: its aim is to understand online human behavior without the potentially disruptive presence of the researcher. 

Zsófia has been working with netnography for more than 10 years…

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©2024 by American Hungarian Library and Historical Society, a registered 501(C)3 non-profit organization based in New York (EIN: 13-1820182).

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