Sun, Apr 18 | Online event

Zs贸fia Bauer, Head of Research at Ynsight Research

The event will be in English. 馃嚭馃嚫

Time & Location

Apr 18, 3:00 PM EDT
Online event

About the Event

A Career in Netnography聽

When we think about pursuing a career in social media, we usually think about becoming a Social Media Strategist or a Social Media Manager. But there is another, if not more exciting, field that has been more and more popular in the last decade: the field of social media analytics that is specializing in monitoring and analyzing user engagement, website traffic, and social media trends鈥攁mong many others.

Zs贸fia Bauer, a doctoral fellow at Corvinus University, Budapest, has a special career path to share. She and her team were among the first who started to work with the so-called netnography methodology in Hungary. Netnography is an online research method鈥攁 method of social media analysis鈥攖hat originates in ethnography: its aim is to understand online human behavior without the potentially disruptive presence of the researcher.聽

Zs贸fia has been working with netnography for more than 10 years now. While pursuing her doctoral degree, she founded her second company, Ynsight Research in 2017, which provides its clients with comprehensive communication consultancy and in-depth qualitative analysis of online customer behavior utilizing the research method of netnography.

Join us on April 18, 3 PM for an informal conversation with Zs贸fia, who will talk about pursuing a career in the field of social media analytics, entrepreneurship and founding her company while pursuing her doctoral degree.聽

The event will be in English! 🇺🇸

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